A scale development and validation on domestic tourists’ motivation: the case of second-tier tourism destinations

The main purposes of this study are (1) to develop a scale for domestic tourism motivation that relates to second-tier domestic destinations and (2) to examine the structural relationships between travel motivation and the intention to visit these destinations. This study uses Thailand as a context for investigation and employs the mixed method approach to attain the study objectives. The empirical findings reveal that pride, price, tax...