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Consumer Preferences and Future Impact on the Algerian Car Market
Abstract
This study aims at determining Algerian consumers’ preferences for second-hand and new cars, in particular those manufactured locally, with the recent spectacular rise in the prices of different car brands. Moreover, we focused on the impact of consumers’ boycotting campaign launched on social networks. In this regard, we measured the reactions of a sample of 20 local car retailers and their...
Paper Details
Title
Consumer Preferences and Future Impact on the Algerian Car Market
Published Date
Mar 1, 2020
Volume
24
Issue
1
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