ANALYSIS OF REPORTING ON MALE AND FEMALE ATHLETES IN SERBIAN MEDIA DURING THE OLYMPIC GAMES IN LONDON 2012

The main goal of this paper was to find out more about how and to what extent the local media reported on sporting events at the 2012 London Olympics and to determine the difference in reporting on male and female athletes in the local media. The subject of the research are newspaper articles about sports in electronic news editions, which influence the formation of the media image about athletes, and which can contribute to the affirmation or...