The value of online user generated content in product development
Abstract
An empirical study of 1287 software projects over 16 months reveals that online user- generated content (UGC) has positive effects on both the initiation and completion of product-development activities. Moreover, product adoption amplifies those positive effects. These results imply that (1) online UGC is useful for product development; (2) learning from online UGC facilitates product-development activities; and (3) product adoption moderates...
Paper Details
Title
The value of online user generated content in product development
Published Date
May 1, 2020
Journal
Volume
112
Pages
136 - 146
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