What is the impact of bilingual communication to mobilize Latinos? Exploratory evidence from experiments in New Jersey, North Carolina, and Virginia

Should materials aimed at increasing Latino voter turnout be in English or bilingual? Credible, theoretical arguments can be made both ways: bilingual materials may be more effective if signaling cultural awareness or less effective if seen as pandering. We tested these competing hypotheses with two rounds of randomized field experiments in New Jersey and Virginia in 2015, and North Carolina in 2016. While some GOTV experiments have used...