A cross‐national investigation of trait antecedents of mobile‐banking adoption
Volume: 62, Issue: 4, Pages: 411 - 424
Published: Mar 17, 2020
Abstract
Although there is a near agreement in the literature on the main predictors of consumers' attitudes toward technological innovation, the potential ways through which personal traits and national environmental differences contribute to significant variations in mobile-banking adoption have received limited attention. Based on insights from innovation adoption and personality research, this study tested a model of mobile-banking adoption using...
Paper Details
Title
A cross‐national investigation of trait antecedents of mobile‐banking adoption
Published Date
Mar 17, 2020
Volume
62
Issue
4
Pages
411 - 424
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