Competitive Environment Between Green and Non-green Products Considering Disruption and Alliance Strategy

Nowadays, the effective supply chain is considered more than ever. In this study, a supply chain composed of a dominant retailer and a non-green product supplier is investigated. Base demand is always fluctuating in the real market. Thus, considering the base demand disruption risk is one of the factors approaching the problem to reality as discussed in this model. Then, the retailer encounters the challenge of entering a new supplier producing...