PERCEPTION OR CAPABILITIES? AN EMPIRICAL INVESTIGATION OF THE FACTORS INFLUENCING THE ADOPTION OF SOCIAL MEDIA AND PUBLIC CLOUD IN GERMAN SMEs

Social media and public cloud computing (SM&PC) have emerged as important resources of small and medium enterprises (SMEs), but not all SMEs use SM&PC. The existing research predominantly focuses on the role of either the features of social media and cloud computing in relation to the perceptions of decision makers or the internal capabilities of organization concerning new innovation adoption. By integrating multidisciplinary...