Theorizing Supply Chains with Qualitative Big Data and Topic Modeling

The availability of Big Data has opened up opportunities to study supply chains. Whereas most scholars look to quantitative Big Data to build theoretical insights, in this paper we illustrate the value of qualitative Big Data. We begin by describing the nature and properties of qualitative Big Data. Then, we explain how one specific method, topic modeling, is particularly useful in theorizing supply chains. Topic modeling identifies co‐occurring...