Geographical cues: evidences from New and Old World countries' wine consumers

Purpose This systematic review aims to investigate how geographical cues affect wine consumers' behaviors, with reference to the New and Old Worlds, and accordingly, how are recent consumption patterns and new consumer profiles modifying roles of geographical cues? Design/methodology/approach This work employed a systematic literature review methodology on the extant literature published from 2009 to 2019. Findings Results, summarized in a...