Academic blogging: writers’ views on interacting with readers

EnglishAcademic blogs have become increasingly important as a means of disseminating research and attracting wider non-academic audiences or like-minded peers to new areas of scholarly activity. The heterogeneity and unfamiliarity of the audience means that writers need to present information in perhaps unfamiliar ways, creating interest and encouraging readers to engage with the topics. In this paper, we explore academics’ perceptions of this...