Conceptualizing the de–materializing characteristics of internal inclusion in crowdsourced open strategy

The increasing ubiquity of interactive technologies such as crowdsourcing is one of the major forces underpinning the emerging concept of open strategy. The large-scale interactive functionality afforded by such technologies offers unparalleled possibilities for including actors across the entire organization in co-creative efforts to respond to strategic issues or shape the organization's strategy. However, the ability of all organizational...