Understanding the role of social media in organizational change implementation

Volume: 43, Issue: 9, Pages: 1097 - 1116
Published: Mar 20, 2020
Abstract
Purpose: The purpose of this study is to identify the role of social media in implementing effective organizational change. The study illuminates how social media applications support the antecedents of organizational change in the workplace. Design/methodology/approach: The study followed an interpretive approach based on qualitative design and grounded theory using 41 non-directive and semi-structured interviews with change leaders and change...
Paper Details
Title
Understanding the role of social media in organizational change implementation
Published Date
Mar 20, 2020
Volume
43
Issue
9
Pages
1097 - 1116
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