Direct-to-Consumer Prescription Drug Advertising and Patient-Provider Interactions

Volume: 33, Issue: 2, Pages: 279 - 283
Published: Mar 1, 2020
Abstract
Background: null Direct-to-consumer prescription drug advertising is prevalent and affects patient care. Previous research that examined its effect on the patient-provider relationship predates many changes in the advertising and medical landscape that have occurred in the last decade, such as the rise in online promotion and the push for value-based medicine. null Methods: null We conducted a nationally representative mail-push-to-web survey of...
Paper Details
Title
Direct-to-Consumer Prescription Drug Advertising and Patient-Provider Interactions
Published Date
Mar 1, 2020
Volume
33
Issue
2
Pages
279 - 283
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