The Formation Mechanism of Consumer Perceived Corporate Social Responsibility Authenticity: An Empirical Study of Chinese Consumers
Abstract
Consumer Perceived Corporate Social Responsibility Authenticity (CPCSRA) belongs to the field of micro Corporate Social Responsibility (CSR) research. In general, understanding the formation mechanism of CPCSRA could make it better able to play its role in several ways. Firstly, most previous studies do not empirically consider a key factor, i.e., the consumer perceived senior managers’ involvement. We add this key factor into the independent...
Paper Details
Title
The Formation Mechanism of Consumer Perceived Corporate Social Responsibility Authenticity: An Empirical Study of Chinese Consumers
Published Date
Mar 21, 2020
Journal
Volume
12
Issue
6
Pages
2479 - 2479
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