An integrative model of the influence of self-esteem on adolescents’ consumer innovativeness: the mediating role of social network position and need for uniqueness

Volume: 27, Issue: 10, Pages: 1110 - 1132
Published: Mar 20, 2020
Abstract
Despite extensive investigations, full comprehension of consumer innovativeness remains elusive during adolescence. This study explores the different routes by which self-esteem may prompt consumer innovativeness. We find two distinctive routes through individuation (need for uniqueness, NFU) and social network (social betweenness), each of which mediates the relationship between self-esteem and consumer innovativeness. A sample of 747...
Paper Details
Title
An integrative model of the influence of self-esteem on adolescents’ consumer innovativeness: the mediating role of social network position and need for uniqueness
Published Date
Mar 20, 2020
Volume
27
Issue
10
Pages
1110 - 1132
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