An integrative model of the influence of self-esteem on adolescents’ consumer innovativeness: the mediating role of social network position and need for uniqueness
Abstract
Despite extensive investigations, full comprehension of consumer innovativeness remains elusive during adolescence. This study explores the different routes by which self-esteem may prompt consumer innovativeness. We find two distinctive routes through individuation (need for uniqueness, NFU) and social network (social betweenness), each of which mediates the relationship between self-esteem and consumer innovativeness. A sample of 747...
Paper Details
Title
An integrative model of the influence of self-esteem on adolescents’ consumer innovativeness: the mediating role of social network position and need for uniqueness
Published Date
Mar 20, 2020
Journal
Volume
27
Issue
10
Pages
1110 - 1132
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