The Effect of Age-Stigma Concealment on Social Evaluations

Many older adults try to avoid age discrimination by hiding visible signs of aging. But using cosmetic procedures to conceal one’s age also incurs negative evaluations. This paradox prompted us to ask whether people can detect age concealment and, if so, whether they would either negatively evaluate concealers due to age-concealment stigmas or positively evaluate concealers because they look better. Across four studies with targets who underwent...