Should SMEs get out of the building? Examining the role of customer co‐creation on radical organizational creativity*

Volume: 50, Issue: 4, Pages: 535 - 547
Published: Mar 19, 2020
Abstract
Facing the liability of smallness, SMEs face substantial challenges in internally developing solutions to spur the generation of new ideas that challenge existing practices. In this study, we point to co-creation with customers as an external solution to boost radical organizational creativity. Relying on a sample of SMEs in the Northern Netherlands, we examine the impact of co-creation on radical organizational creativity. Following insights...
Paper Details
Title
Should SMEs get out of the building? Examining the role of customer co‐creation on radical organizational creativity*
Published Date
Mar 19, 2020
Volume
50
Issue
4
Pages
535 - 547
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