Vivid elements in Dutch educational texts

Educational publishers often make their expository texts more vivid, by making them emotionally interesting, concrete and imagery-provoking, and proximate in a sensory, temporal, or spatial way. Previous studies have found mixed results regarding the effects of vividness on the attractiveness, comprehensibility, and memorability of educational texts. In order to be able to account for these mixed results, we chart and describe the various ways...