How firms learn in NPD networks: The 4S model
Abstract
This paper examines how firms learn in new product development (NPD) networks. While existing research in business and industrial marketing has significantly advanced our understanding of learning within single firms and in dyadic relationships, our knowledge of inter-firm learning across direct and indirect business relationships in NPD networks remains limited. We address this limitation by conducting multiple case study research to develop a...
Paper Details
Title
How firms learn in NPD networks: The 4S model
Published Date
Aug 1, 2020
Volume
89
Pages
446 - 458
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