Electronic Customer Relationship Management Assimilation in Southeastern European Companies—Cluster Analysis

Volume: 69, Issue: 4, Pages: 1081 - 1100
Published: Aug 1, 2022
Abstract
This article aims to investigate the factors influencing the electronic customer relationship management (e-CRM) assimilation in Southeastern European companies. With ICT innovation in mind, a conceptual model is developed, integrating three theories of innovative diffusion. Multivariate techniques, factor analysis, and cluster analysis are applied in order to reduce the number of variables and classify the cases. A discriminant analysis is...
Paper Details
Title
Electronic Customer Relationship Management Assimilation in Southeastern European Companies—Cluster Analysis
Published Date
Aug 1, 2022
Volume
69
Issue
4
Pages
1081 - 1100
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