Does the Narrative Voice Influence Parental Perceptions of Pediatrician Blogs?

Mersine A. Bryan; Yolanda N. Evans; Carlie Morishita; Nikita Midamba; Megan A. Moreno

doi:https://doi.org/10.1016/j.acap.2020.02.025

doi.org/10.1016/j.acap.2020.02.025

Does the Narrative Voice Influence Parental Perceptions of Pediatrician Blogs?

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..., Megan A. Moreno

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Academic Pediatrics3.10

Volume: 21, Issue: 1, Pages: 139 - 148

Published: Jan 1, 2021

Abstract

Objective To determine parental perceptions of pediatrician blog posts by narrative voice. Methods Three blog posts each on 2 topics (vaccines and sleep) were written by an established physician blogger and varied by narrative voice (personal, third person objective and mixed). Topics were chosen to be applicable to all parents. Blog posts were evaluated by a communications expert, 2 research investigators, and 3 parents to confirm differences...