Using affordances to improve AI support of social media posting decisions

Intelligent systems are limited in their ability to match the fluid social needs of people. We use affordances---people's perceptions of the utilities of a target system---as a means of creating models that provide intelligent systems with a better understanding of how people make decisions. We study affordance-based models in the context of social network site (SNS) usage, a domain where people have complex social needs often poorly supported...