What drives new product innovation in China? An integrative strategy tripod approach

Volume: 62, Issue: 4, Pages: 393 - 409
Published: Mar 2, 2020
Abstract
This study explores the determinants that drive new product innovation by employing the integrative strategy tripod approach. We analyze data from the World Bank Enterprise Survey on 1,692 manufacturing firms in China using a novel methodological approach (a fuzzy set qualitative comparative analysis) that focuses on multiple conjectural causations. Interestingly, our findings suggest that R&D investment alone is not a sufficient condition...
Paper Details
Title
What drives new product innovation in China? An integrative strategy tripod approach
Published Date
Mar 2, 2020
Volume
62
Issue
4
Pages
393 - 409
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