A Mobile App Adopting an Identity Focus to Promote Physical Activity (MoveDaily): Iterative Design Study

Background Web-based and mobile interventions to influence physical activity behavior have had limited effects on sustained behavior change. One reason may be that the interventions aim to change largely habitual behavior. Following an identity-oriented approach could be a successful strategy to behavior change because people are committed to behave in line with their self-perception of identity. Objective In this paper, we take a closer look at...