Survival in a new industry: marijuana, venture structure and outcomes
Abstract
Purpose The purpose of this study is to explore how new firms enter a new industry and which structure will support survival. Essentially, the study examines the extent to which new firms choose to be broad with regard to the industry supply chain and deep with regard to their market presence. Based on these two structural decisions, each one is examined independently and in conjunction to discover which aspects support survival....
Paper Details
Title
Survival in a new industry: marijuana, venture structure and outcomes
Published Date
Feb 24, 2020
Journal
Volume
42
Issue
2
Pages
99 - 105
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Notes
History