Ranking web as indicator of knowledge diffusion: an application for SMEs

Purpose The purpose of this article is to analyze the influence of the diversity of information and the use of Web 2.0 applications on the web positioning of online business information providers. Design/methodology/approach A total of 203 online business information provider websites were selected using three search engines (Google, Yahoo and Bing). This information was encoded to develop two logistic regression models. Findings The results...