Join the Commune: A Controlled Study of Social Branding Influencers to Decrease Smoking Among Young Adult Hipsters
Volume: 34, Issue: 7, Pages: 754 - 761
Published: Feb 20, 2020
Abstract
To evaluate the impact of a Social Branding intervention in bars and nightclubs on smoking behavior.Quasi-experimental controlled study.Bars and nightclubs in San Diego and San Francisco (intervention) and Los Angeles (control)."Hipster" young adults (age 18-26) attending bars and nightclubs.Anti-tobacco messages delivered through monthly anti-tobacco music/social events, opinion leaders, original art, direct mail, promotional activities, and...
Paper Details
Title
Join the Commune: A Controlled Study of Social Branding Influencers to Decrease Smoking Among Young Adult Hipsters
Published Date
Feb 20, 2020
Volume
34
Issue
7
Pages
754 - 761
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