Context Matters: Using art-based science experiences to broaden participation beyond the choir

Dedicated science learning spaces such as science museums, science cafes, or science media attract mostly those who seek out science learning experiences. This self-selection represents a major challenge for broadening participation in informal science learning (ISL). In this study, we examine an approach to ISL that aims at reaching audiences who may not ordinarily engage with science. Termed Guerilla Science, this approach blends elements of...