Cycling alone: Team Sky’s difficult quest for credibility during the 2015 Tour de France

This article aims to address the question of credibility as a key issue for sports stakeholders. Due to the number of doping scandals, professional cycling offers an interesting example to understand how agents try building credibility after facing mistrust. The present study provides an example of how a professional team (Sky) faced controversy during the 2015 Tour de France. The dispute about Sky riders’ performance reflects the rejection of...