Unpacking microlevel social-purpose organisation in a less affluent economy: The cases of type 2 social business

The objectives of the study are to analyze micro Type II Social Business SPOs’ pre-venture and post-venture experiences, and to demonstrate how they contribute to capturing value while simultaneously pursue two goals, i.e. to uplift the underprivileged and, at the same time, grow into self-sustaining businesses. The research also examines value creation through the focus of their goals on beneficiaries/investors and customers through high and...