Stigmatized products: how conflicting laws can influence decisions to proceed
Abstract
Purpose The purpose of this paper is to offers the authors’ perspective on a problem rarely considered by those making strategic decisions: conflicting laws at different levels of jurisdiction, specifically those related to stigmatized products. Design/methodology/approach The authors use as examples of product categories from marijuana to single-use plastic bags, describing the conflicting laws that add to costs for marketers and consumers....
Paper Details
Title
Stigmatized products: how conflicting laws can influence decisions to proceed
Published Date
Feb 24, 2020
Journal
Volume
42
Issue
1
Pages
41 - 49
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Notes
History