Determinants of Electronic Word-of-Mouth on Social Networking Sites About Negative News on CSR
Abstract
Social network sites are a new communication channel to convey CSR information. They are interactive channels that let users participate, spread content and generate positive and negative electronic word-of-mouth about companies (eWOM) that can dramatically affect their reputation and future business. To identify the factors behind this behaviour, we designed a causal model to explain the intention to both comment on and share a negative...
Paper Details
Title
Determinants of Electronic Word-of-Mouth on Social Networking Sites About Negative News on CSR
Published Date
Feb 27, 2020
Journal
Volume
171
Issue
3
Pages
583 - 597
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