A Stackelberg Game Approach for Sponsored Content Management in Mobile Data Market With Network Effects

A sponsored content policy enables a content provider (CP) to pay a network service provider (SP), and thereby mobile users (MUs) can access contents from the CP through network services from the SP with a lower charge. Thus, more users want to access the contents which potentially generates more profit gain to the CP. In this article, we study the interactions among three entities under the sponsored content policy, namely, the network SP,...