The Role of Personal Characteristics in Online Behaviors

Volume: 13, Issue: 2, Pages: 24 - 41
Published: Apr 1, 2020
Abstract
Personal characteristics were studied as the determinants of forwarding online content behavior using data collected from a sample of 386 individuals. Personal characteristics included: gender; age; experience with online information services; level of consumption of online content; and the 16 personality traits. With the exception of gender and 15 of the personality traits, these personal characteristics significantly influenced forwarding...
Paper Details
Title
The Role of Personal Characteristics in Online Behaviors
Published Date
Apr 1, 2020
Volume
13
Issue
2
Pages
24 - 41
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