Evaluating mobile app usage by service sector micro and small enterprises in Nigeria: an abductive approach

Volume: 26, Issue: 4, Pages: 762 - 772
Published: Feb 16, 2020
Abstract
This research investigated how mobile apps influence the dynamic capabilities of service sector micro and small enterprises (MSEs) in Lagos, Nigeria. Using an abductive method, data from 388 service sector MSEs was examined through exploratory factor analysis. The resultant model suggests that mobile app usage barely increases the absorptive capability (integrating new learning into the organization) of MSEs; rather, it strongly influences the...
Paper Details
Title
Evaluating mobile app usage by service sector micro and small enterprises in Nigeria: an abductive approach
Published Date
Feb 16, 2020
Volume
26
Issue
4
Pages
762 - 772
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