An Open Innovation Project Typology of Exploration and Exploitation: Managerial Implications and Empirical Applications

Despite an increased use of open innovation (OI) in firms, it is still a question of how firms can work successfully with OI in a way that enables them to exploit their current capabilities and simultaneously explore fundamentally new competencies. Firms need to be able to practice different forms of OI activities—inbound, outbound, or coupled—while simultaneously reaping the value these forms create. How firms reap value from different OI...