Impact of contextual and personal determinants on online social conformity
Abstract
Despite decades of research concerning social conformity and its effects on face-to-face groups, it is yet to be comprehensively investigated in online contexts. In our work, we investigate the impact of contextual determinants (such as majority group size, the number of opposing minorities and their sizes, and the nature of the task) and personal determinants (such as self-confidence, personality and gender) on online social conformity. In...
Paper Details
Title
Impact of contextual and personal determinants on online social conformity
Published Date
Jul 1, 2020
Journal
Volume
108
Pages
106302 - 106302
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