The Move Your Way Campaign: Encouraging Contemplators and Families to Meet the Recommendations From the Physical Activity Guidelines for Americans

Background : The Move Your Way campaign, developed by the Office of Disease Prevention and Health Promotion, aims to improve Americans’ adherence to the Physical Activity Guidelines for Americans. This article describes the research that informed the campaign’s products, messaging, and strategy. Methods : A mixed-methods approach was used to understand participants’ preferences for physical activity messages and information seeking. Two rounds...