Learning Club, Home Court, and Magnetic Field: Facilitating business model portfolio extension with a multi-faceted corporate ecosystem

Volume: 53, Issue: 4, Pages: 101970 - 101970
Published: Aug 1, 2020
Abstract
While scholarly interest in corporate level business model (BM) portfolios is increasing, little is known on the BM portfolio extension process. Positing that a corporate ecosystem can serve as an important context of this process, this paper addresses this gap by analysing an e-commerce giant's BM-launch-events that plot its BM portfolio extension journey. We find that the ecosystem, which comprises actors who hold resources and interact to...
Paper Details
Title
Learning Club, Home Court, and Magnetic Field: Facilitating business model portfolio extension with a multi-faceted corporate ecosystem
Published Date
Aug 1, 2020
Volume
53
Issue
4
Pages
101970 - 101970
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