The choice polarity effect: An investigation of evolutionary-based trait handedness and perceived magnitudes on laterally displayed choices

Laterality effects generally include two major components: laterality in the horizontal display of objects and laterality in terms of human embodiment, for example, with regard to handedness (left versus right). Horizontal display is an environmental factor, whereas handedness is largely a genetic trait grounded in evolution. Both can act together in driving consumer choice. Previous research has shown that right-handers react differently from...