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The more the merrier: dealing with a multitude of advertising effects

Volume: 39, Issue: 2, Pages: 187 - 190
Published: Feb 5, 2020
Abstract
This is the fourth special issue presenting papers from the International Conference on Research in Advertising (ICORIA). It contains a selection of six papers from the 2018 ICORIA presentations...
Paper Details
Title
The more the merrier: dealing with a multitude of advertising effects
Published Date
Feb 5, 2020
Volume
39
Issue
2
Pages
187 - 190
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