The grass is always greener: The impact of home and host country CSR reputation signaling on cross-country investments

Volume: 3, Issue: 2, Pages: 154 - 182
Published: Feb 5, 2020
Abstract
This study introduces the novel concept of CSR reputation signaling and analyzes its impact on cross-country investments. We combine Diffuse Reciprocity from international relations literature and Institutional Theory to argue that having a home country with high CSR reputation signaling is an advantage that firms can exploit, as it makes these firms more attractive to potential host markets as policymakers contemplate inward foreign direct...
Paper Details
Title
The grass is always greener: The impact of home and host country CSR reputation signaling on cross-country investments
Published Date
Feb 5, 2020
Volume
3
Issue
2
Pages
154 - 182
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