Minimal effect of evoked contexts in product testing with consumers: Case studies using typical consumption situations

Volume: 132, Pages: 109059 - 109059
Published: Jun 1, 2020
Abstract
Consumer studies conducted under central location test (CLT) conditions continue to be dominant in product research and context evocation have been suggested as an avenue to partly mitigate the lack of real consumption settings. In this research the influence of evoked context on product acceptability was investigated in eight diverse consumer studies (138–268 participants per study) through the use of between-subjects designs that allowed the...
Paper Details
Title
Minimal effect of evoked contexts in product testing with consumers: Case studies using typical consumption situations
Published Date
Jun 1, 2020
Volume
132
Pages
109059 - 109059
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