Original paper
The Impact of Joining a Team on the Initial Trust in Online Physicians
Abstract
Introduction: Trust is a major challenge for the online market and this is especially the case for e-consultation platforms. Research that promotes online physician trust is highly desirable. In this study, we focus on whether joining a team led by a well-known physician will increase physician trust and what team characteristics will affect this trust. Materials and Methods: Brand extension theory is applied to the healthcare context to explain...
Paper Details
Title
The Impact of Joining a Team on the Initial Trust in Online Physicians
Published Date
Feb 6, 2020
Journal
Volume
8
Issue
1
Pages
33 - 33
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Notes
History