Social Marketing Interventions in Iran: A Systematic Review; 2002–2017

Social marketing, as an interdisciplinary approach, has been proved effective in improving individual and social life in multiple fields. One way to expand this growing field is to investigate and evaluate the current literature on principles and benchmark criteria of social marketing. Thus, the present study aims to evaluate social marketing interventions in the country of Iran with two main objectives: (a) examining the use of seven social...