Machine learning as an effective paradigm for persuasive message design
Abstract
The impact of the development of the internet and new communications channels on the marketing industry pushed practitioners to devise new tools and approaches for influencing consumer attitudes and behaviors towards products and services. This has led to new insights into persuasive message design. In general, persuasive advertisement messaging can be viewed as a combination of context, i.e., a message, and additional affiliated components such...
Paper Details
Title
Machine learning as an effective paradigm for persuasive message design
Published Date
Feb 4, 2020
Journal
Volume
54
Issue
3
Pages
1023 - 1045
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