Take a risk or proceed with caution: Prevention motivation moderates responses to near‐loss events

A persistently pressing issue identified in the decision‐making literature is that people not only fail to recognize the risks entailed in a near‐loss event but also subsequently engage in further risk‐taking. We contend in this paper that prevention motivation critically regulates decision‐makers' responses to a near‐loss. Across three studies, we found that high prevention‐focused individuals perceive greater risks in a near‐loss event and are...