Are small travel agencies ready for digital marketing? Views of travel agency managers
Abstract
null null Digital technology provides new communication and distribution channel for both consumers and suppliers of travel services. Internet enables the travel agencies to adopt digital marketing to attract, inform and serve the travellers. However, in developing countries, the adoption of internet and digital marketing is slow. This study therefore finds it imperative to explore the triggering factors and perceived challenges of digital...
Paper Details
Title
Are small travel agencies ready for digital marketing? Views of travel agency managers
Published Date
Aug 1, 2020
Journal
Volume
79
Pages
104078
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