Organizational buyers’ assimilation of B2B platforms: Effects of IT-enabled service functionality

This paper investigates service functionality in the domain of B2B platform assimilation from the buyer’s perspective. Using a customer service life cycle framework, we identified five dimensions of service functionality, namely, information search, negotiation, acquisition, ownership, and retirement. We theorize that the importance of these dimensions is contingent upon current level of B2B platform assimilation. Furthermore, building on an...